Pet Industry News Fueling the Feline Explorer: VICTOR Pet Food Unveils "Hunter’s Instinct" for the Modern Active Cat July 13, 2026 Ali Ikhwan By Pet Age Staff | July 13, 2026 In an era where pet ownership is evolving beyond the living room sofa, the definition of a "domestic" cat is shifting. As…
Pet Industry News Zoetis Secures European Commission Approval for Novel Poultry Vaccine to Combat Newcastle and Marek’s Disease July 13, 2026 Ali Ikhwan Executive Summary: A New Frontier in Poultry Health In a strategic move to fortify the European poultry industry against persistent viral threats, global animal health leader Zoetis Inc. has announced…
Pet Industry News The Silent Guardian: How Wonderdog is Using AI and Diagnostics to Revolutionize Canine Longevity July 13, 2026 Layla Zulfa For millions of Americans, the bond between human and dog transcends the traditional "pet owner" dynamic. Dogs are integral members of the family, occupying roles as confidants, companions, and anchors…
Pet Industry News Industry-Wide Sustainability: The Pet Sustainability Coalition Returns with ‘Plastic Recovery July’ July 12, 2026 Ali Ikhwan The global pet industry, an ecosystem often criticized for its heavy reliance on non-recyclable packaging, is mounting a significant counter-offensive against environmental degradation. The Pet Sustainability Coalition (PSC), in a…
Pet Industry News Bridging the Gap: Virbac’s ‘Every Pet Project’ Hits $500,000 Milestone in Support of Animal Welfare July 12, 2026 Lina Hope By Pet Age Staff July 9, 2026 In an era where animal welfare organizations are increasingly burdened by rising operational costs, fluctuating donation cycles, and an ever-growing population of pets…
Pet Industry News A New Chapter in Pet Care: Bond Vet and Small Door Veterinary Finalize Landmark Merger July 12, 2026 Nana Wu In a transformative move for the veterinary industry, two of the most recognizable names in premium pet care—Bond Vet and Small Door Veterinary—have officially announced the completion of their merger.…
Pet Industry News Navigating the Shift: Preparing for the Most Significant Pet Food Labeling Overhaul in Four Decades July 12, 2026 Layla Zulfa By Pet Age Staff | July 9, 2026 The landscape of the pet industry is on the precipice of a seismic shift. For decades, the information displayed on the back…
Pet Industry News Ceva Animal Health Elevates Companion Animal Segment to Strategic Priority with Major Leadership Realignment July 12, 2026 Nana In a definitive move that signals a tectonic shift in its corporate hierarchy, Ceva Animal Health—currently the world’s fifth-largest animal health company—has announced a comprehensive strategic pivot. The organization has…
Pet Industry News Royal Canin Appoints Industry Veteran Jennifer Cullen to Lead U.S. Veterinary Business Unit July 11, 2026 rifanmuazin ST. CHARLES, MO — Royal Canin, the global powerhouse in science-based pet health nutrition and a cornerstone brand of Mars, Incorporated, has officially announced the appointment of Jennifer Cullen as…
Pet Industry News Strategic Shift: H.I.G. Capital Secures Majority Stake in Outward Hound to Fuel Pet Industry Expansion July 11, 2026 Raul Delapena Setiawan By Pet Age Staff | July 10, 2026 In a significant development for the pet industry, Outward Hound, the Centennial, Colorado-based powerhouse behind some of the world’s most recognizable pet…
